‘Disney+ Hotstar is here to serve many Indias, not one’

We genuinely believe we are here to serve many Indias, not just one India." On whether Disney's global strategy to reduce content acquisition costs affected its Indian business, Sivanandan said: “The foundational construct of any business ought to be to build a sustainable business. 

New Delhi: Video streaming service Disney+Hotstar is shifting gears to adapt to changing subscriber dynamics in the Indian market, 

Sajith Sivanandan, head of Disney+Hotstar India, said all businesses go through periods of ups and downs, and the company is prepared to address the dip in subscriber numbers. 

“We grew on the back of a lot of sports properties with the peak around the T20 World Cup. Since then, we’ve been going through our next phase of evolution. 

Yes, IPL played a crucial role in our journey and brought in a certain set and type of subscribers to us. Now that IPL is not with us, we understand those subscribers won’t continue to engage with us. And we are prepared for those changes as a result of it," he added. 

Over-the-top platforms are witnessing a very critical pivot, and looking at long-term sustainable businesses, said Sivanandan. “By the long term, I don’t mean like a year, two or three.  

The platform still holds the rights to ICC tournaments, Wimbledon, Cricket Australia, Pro Kabaddi League, and the Premier League (EPL).